YouTube ads can accelerate the process of building up your audience on the platform, and give your brand more exposure.
One of the great things about YouTube advertising is that you can target viewers based on the keywords they are searching for on YouTube, but also on Google (which owns YouTube).
There are numerous other ways to refine your target audience, to get very specific.
Among video ads, there are three main types. First, skippable in-stream ads are those you can pass over after you’ve watched them for five seconds.
Non-skippable in-stream ads are shorter. Their maximum length is 15 seconds.
Bumper ads are like non-skippable in-stream ads, but only last six seconds.
According to Influencer Marketing Hub, YouTube ads have an average cost-per-view of $0.01 – $0.03.
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Recent figures show that worker claims for unemployment benefits dipped last week, there was an increase in January in retail sales, and 4Q GDP rose by 2.7%.
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