👀 Watch on YouTube:  https://www.youtube.com/channel/UCmFHZqDGRbOHXjhpicWuqhg.📧 Do you want to grow your business?  I help small business owners succeed wi...

Small business owners, have you ever tried sending out a press release about a new product or an event at your company, just to hear crickets chirping in response?  On today’s show, we’ll talk with an experienced PR professional about why ...

FEATURESmall business owners, do you pay yourself a below-market wage to keep your business profitable?  Or maybe you take draws, but they might be sporadic and of varying amounts?  On today’s show, we’ll talk with an experien...

FEATURESmall business owners, have you ever considered buying out a competitor to expand your own company’s capabilities and customer base?  On today’s show, we’ll talk with a lending expert about how you can finance a business acq...

FEATUREGoogle Trends is a powerful and completely free tool from Google that can help you stay ahead of the curve.  It will help you understand your customers, and can inform decision making on marketing, research & development...

NEWS ROUNDUP1 - Small business owners continue to grapple with economic uncertainty, according to the National Federation of Independent Business’ Small Business Optimism Index.

FEATUREThe Department of Labor (DOL) has finalized its new independent contractor rule.  There are six factors that you must use to determine if a worker is a contractor or an employee.The final rule goes into effect on Mar...

FEATUREA fractional chief operating officer, or a FCOO, can help you make your business life wonderful, getting you back to doing what you love in the business, which is likely not overseeing the daily operational tasks.* How to...

NEWS ROUNDUP1 – There’s reason for optimism about the economy in 2024, and that’s good news for small businesses.

FEATURE* What is the different between public relations and marketing?* What are the three tactics for PR?* How does a small business get publicity?  How does the owner, who is usually the primary salesperson, get publicity...

FEATUREYou’re probably familiar with Small Business Administration loans.  SBA loans, as they are commonly called, are partially backed by the federal government.But there are other resources the SBA offers, some of which a...

FEATURETo get the right candidates, you need to alight the job description with the actual need for the position.Also, avoid giving your candidates a poor experience in the overall process from interviewing to onboarding.

FEATUREToday, we continue our discussion of the book “Raving Fans” by Ken Blanchard and Sheldon Bowles.  To create raving fans, the business must create a vision of the customer experience, but then, it must invite the customers th...

FEATURETo have a truly thriving business, one essential element is a customer base who are wildly enthusiastic about what your company offers, so much so, in fact, that they eagerly tell their family, friends, and neighbors.In t...

FEATUREEvery small business has different insurance needs, but almost all will need General Liability coverage.  And many will also need coverage included in a Business Owner’s Policy (BOP).Other types of insurance could in...

FEATURERanking high in search engines results, especially on Google, is a concern of most small businesses.  There are a few basic things you can do to help your site be found, like consistently creating good content (but you don’t...

FEATUREThe Department of Homeland Security issued a new Form I-9, also known as the Employment Eligibility Form, on August 1.  If you have employees, you need to be completing an I-9 on every new hire and should have already comple...

FEATUREMany small businesses already have a CRM in place, but these platforms can be very robust, and you’re probably not taking full advantage of the functionality available to you.If don’t already have a CRM, some of the most ...

FEATUREAfter you’ve completed the hard work of developing, deploying, and promoting your lead magnet, you’re still not done.  The leads have started to come in, but what’s next?  In most cases, you’ll need to start an email ma...

FEATUREOnce you have developed a solid lead magnet, you want as many prospects as possible to interact with your valuable offer.  You need to promote the lead magnet through a variety of channels.You must first create a lan...

Feature begins at 4:12 (News roundup prior to that)FEATURELead magnets are an inexpensive way to get on the radar of more prospects.  They are popular because they work.There are numerous kinds of lead magnets, or l...

NEWS ROUNDUP162% of owners with businesses of annual revenue between $250,000 and $5 million said inflation was their top concern.

FEATUREThere are many aspects to sales that a small business needs to get right.  We discuss the difference between sales process and sales methodology, and the difference between a sales plan and a sales playbook, among other thin...

NEWS ROUNDUP1The average rate for a Small Business Administration loan has now hit double-digits.https://www.wsj.com/article...

FEATURESales is a foundational to the success of your small business.  No sales means no revenue, which means no business.  But many small businesses struggle to get sales right.  And as they scale, they make costly mista...