Feature begins at 4:12 (News roundup prior to that)

FEATURE

Lead magnets are an inexpensive way to get on the radar of more prospects.  They are popular because they work.

There are numerous kinds of lead magnets, or lead generators, including downloadable guides or templates, free trials or samples, and on-demand webinars.

Your lead magnets need to be useful and valuable – make them worth the time of your prospects.

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NEWS ROUNDUP

1
As small businesses’ access to credit has tightened over the past few months, an alternative source of capital has gained more traction:  the investment dollars of customers.
https://www.wsj.com/articles/startups-sell-bonds-raise-money-platforms-dc19a45

2
As fears of a looming recession have begun to recede ever so slightly, owners may be breathing a sigh of relief.
https://www.nfib.com/content/press-release/economy/small-businesses-raising-prices-falls-to-lowest-level-since-march-2021/

3
Americans continue to hold small businesses in high esteem, according to the latest Gallup survey of confidence in institutions.
https://sbecouncil.org/2023/07/12/small-business-continues-to-lead-as-most-admired-among-americans/

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