FEATURE

Once you have developed a solid lead magnet, you want as many prospects as possible to interact with your valuable offer.  You need to promote the lead magnet through a variety of channels.

You must first create a landing page for the lead magnet to direct prospects back to, where they will fill out a form with their contact information.

Then, you can use your web site, social media, emailers, paid ads, and other methods to tell the world about your offer.

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NEWS ROUNDUP

1
A new bi-partisan bill in the Senate, the IDEA Act, would help small businesses deal with foreign theft of their intellectual property.
https://www.cnbc.com/2023/07/27/senators-ip-theft-protection-bill.html

2
The Federal Reserve recently released its 2023 report on nonemployer firms.  46% of startup nonemployer firms plan to add employees in the next 12 months.
https://www.fedsmallbusiness.org/survey/2023/report-on-nonemployer-firms

3
Small business owners are embracing ChatGPT and using it in a variety of ways, according to a new survey from Alignable.
https://www.alignable.com/forum/57-of-smbs-have-already-tried-chatgpt-26-already-feel-it-will

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This podcast is sponsored by SBS Accounting & Advisors.  Use the promo code FLASH and get 20% off your set up fee!  https://sbsaccountants.com/.

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