Small Biz Flash

8-29-23 - 3 Ways Your CRM Can Boost Company Performance

August 29, 2023 Adam Hewitt
Small Biz Flash
8-29-23 - 3 Ways Your CRM Can Boost Company Performance
Show Notes


Many small businesses already have a CRM in place, but these platforms can be very robust, and you’re probably not taking full advantage of the functionality available to you.

If don’t already have a CRM, some of the most popular for small companies include HubSpot, Zoho CRM, Monday Sales CRM, Insightly, and Pipedrive, to name a few.

Other than storing contact information and running your email newsletters, three more ways to leverage your CRM to boost company performance are:

1. Track the lifetime value of your customers

2. Set up as many automatic communication points with customers as possible

3. Standardizing workflow for common processes



In a sweeping set of policy changes, Small Business Administration has increased the pool of eligible lenders, relaxed some requirements for an SBA-backed loan, and simplified the application process.

The Credit Card Competition Act would give some small business merchants a degree of choice over which credit card payment network is used when processing their transactions.

The recently released CNBC-SurveyMonkey Small Business Confidence Index dropped back down to the survey’s all-time low score of 42 out of 100.


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